I'm Kristyn — former fashion insider, accidental assistant, retired magazine exec, mom of three, and now the unapologetic ringmaster of this chaos. I’ve spent years branding other people’s stories. This time, I’m branding mine — and maybe yours too.

RICHASSHIT started as a hat. A joke. A sarcastic nod to a ridiculous moment that stuck. But somewhere between the laugh and the leather patch, it became a vibe.

Because rich isn’t just about money. It’s about energy. Edge. Confidence. Delusion. Absurdity. It’s your lifestyle, your humor, your tiny dog with a trust fund. Or maybe it’s your Costco membership and zero shame. Either way, if it feels rich to you? Then it is.

It’s a brand. It’s a label.

But it’s not the label. It’s your label.

We make limited-edition hats (and soon, other swag) that let you say exactly what you're feeling — without saying a word. Each drop is bold, sarcastic, maybe a little unhinged, and 100% wearable. From “Black Card Energy” to “Dirty Chai” to “Violent Violet,” every hat is a whole-ass mood.

This is your permission slip to be too much.

Your excuse to post that video. That story. That flex.

To get loud, get weird, get witty. Be obnoxious. Be over-the-top. Be you.

Nobody here is judging — we’re too busy laughing and hitting “like.”